Articulating a Consistent Value Proposition
Two questions will tell you about the power of your brand:
1. Can the members of your sales and technical teams articulate the value of your business and each of your products and services in a compelling way in under 1 minute?
2. Are your value propositions consistent across functions and borders?
I’m very glad to report feedback that this training is a resounding success with all teams in all our territories and is a very worthwhile investment. Better than that, we continue to use the structured approach for great impact in voice mails, executive meetings and presentations. I have seen our weekly and monthly forecast conversations have a richer more customer relevant content. Highly business impactful. Thank you.
I am writing this as a strong endorsement of the program Chris Morsley developed and continues to deliver for the Cisco Networkers & Live program over that past 10 years. CiscoLive is Cisco’s major industry, partner and customer conference focused on technical and architectural training, thought leadership and inspiring the networking and ICT community. Chris’ Speaker training program is central to this strategy.
I have participated in dozens of these workshops and am constantly amazed how through focusing on one or two key strengths, Chris can build a speakers confidence, and leave them with tangible areas to work on while preparing. Many engineers will start the program with a health degree of skepticism, but leave 100% on board. If they put in the effort and work, we know they will succeed in a very public and competitive environment. There are many instances of speakers turning up at the workshop with no experience in public speaking and highly anxious about the opportunity, working hard over the 2 months before the conference, and achieving the highest rating out of 100+ speakers at the event.
Chris has developed and facilitates a highly successful program that delivers visible and tangible results to Cisco in a very public conference environment. I am very happy to endorse Chris, his commitment and energy, and ultimately the results he delivers to the Cisco business.
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