Storytelling for Leaders
We show you how to tap into your storytelling instincts with a clear and simple methodology to be clear, concise and compelling.
I applied your techniques and received great feedback that I improved tremendously, especially in engaging the audience over the past 2 days doing a roadshow in Manila speaking with the central bank and bankers association etc.
To share an example, at the meeting with the central bank, the layout was quite intimidating, u-shaped table formation with table mics between every pair. I decided to stand up and own the space (though i was so nervous and had to handle both a handheld mic and clicker!), used stories instead of reading what was on screen, and guess what? I could make a group of stern faced regulators laugh!
Thank you for making a difference in my life! I really appreciated the masterclass training. Whilst I still have a long way to go, your training really helped boost my confidence and I’m determined to keep working at developing a strong executive presence. I’m so excited about taking things up to the next level now.
The SPAR Storytelling formula has provided me with a great framework to structure engagements with my customers. Since the course, I have applied this method to all my customer meetings with great success;
- The formal structure enabled me to focus on hitting the key messaging to drive our relationship and the sales process forward;
- Particularly useful , I have found, by establishing a SPAR synopsis for my customer appointments, I was able to remain more “in the moment” with the customer during the meeting;
- I felt that the customers had a better experience and got more value out of the meeting than a standard “death-by-powerpoint” engagement – because we outlined the specific purpose and value for the get together;
- I actually feel more confident and personally enabled to deliver a high energy, high value and (importantly) persuasive presentations to customers; and
- I’m so impressed with the SPAR method, I have started outlining all my key customer engagements using this formula (Synopsis & 3 minute pitch).
Sorry if I sound like a sound bite from the TV shopping network, but I’m really stoked with this new approach to engagement and influence. :) I’m really looking forward to my next CMC Global course, I’ll be definitely writing this into my professional development plan!
Your storytelling sales method has made a massive difference in the way I work. In fact I have even had customers and partners say that I make it really easy for them to understand and get the message as I paint a picture and tell a story which keeps them motivated and engaged in discussions. I consistently use story telling techniques to advance sales cycles and have customers engaged throughout. I have noticed when attending speeches and talks that those leaders that are engaging and you feel you can relate to are the ones that can tell a story that you can imagine. What made the course even more credible and real was the fact that you are an actor by profession and not a leader in IT. Thank you for the course that you delivered and the effect that it has had on the way I work.
Thoroughly enjoyed the past 3 days with Chris Morsley in his interactive and engaging Executive Presence Masterclass.
At the start of the program we committed to trust him, and follow whatever he told us to do, regardless how odd it might seem at the time. We learnt the art of storytelling, then tried various unconventional activities depending on our individual needs, to practice how to express ourselves more effectively. It was the most “uncomfortable” course I’ve attended as it pushed me way out of my comfort zone, and there were times I wondered why we had to do certain things, but the blind faith paid off and amazingly resulted in visible improvements for each and every one of us!
It’s no wonder he’s been conducting such courses in PwC globally for over 20 years. Grateful and appreciative that #PwC invests in such top quality training for our people.
…I decided to stand up and own the space (though I was so nervous and had to handle both a handheld mic and clicker!), used stories instead of reading what was on screen, and guess what? I could make a group of stern faced regulators laugh!
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